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The Saudi telecom sector is the largest in the Middle East, with over 56.0 mn mobile subscribers and over SAR77.0 bn in consolidated revenues. The voice market is fast approaching maturity, with total mobile penetration reaching 198.0% during 2011.

The Data segment is expected to emerge as a new area of growth for Saudi telecom operators, especially since the traditional voice market is maturing fast. Demand for smartphones is also catching on rapidly in Saudi Arabia, with penetration increasing from 17.0% in 2010 to 25.0% in 2011.

Mobile broadband has only caught consumer fancy over the past three years, as subscribers rose from 1.31 million at the end of 2009 to 12.62 million at the end of H1 2012. The Kingdom’s mobile broadband penetration has reached 43.4 percent at the end of H1 2012, which is high compared to countries like Germany, Italy and Canada.

 

 
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